Amazon Seller Tools
Amazon Sales Goal Calculator
Estimate how many Amazon orders, sessions, listings, and inventory dollars are needed to reach a monthly revenue or profit goal after PPC, refunds, fixed costs, and selling expenses.
Sales goal inputs
Enter your monthly profit goal, average order value, profit per order, conversion rate, current performance, PPC, refunds, fixed costs, and inventory cost.
Goal and order economics
Current performance
Goal costs and inventory
Results
Estimated sales volume needed to reach your Amazon goal.
Required orders
319
Estimated orders needed to reach the monthly profit goal
Required revenue
$11,165.00
Required orders multiplied by average sale price
Required sessions
3,988
Estimated sessions needed at the entered conversion rate
Goal progress
36.5%
Current net profit divided by target monthly profit
Current net profit
$730.00
Current gross profit minus PPC, refunds, and fixed costs
Profit gap
$1,270.00
Remaining profit needed to reach the monthly goal
Order gap
159
Additional monthly orders needed to reach the goal
Session gap
1,488
Additional monthly sessions needed at the entered conversion rate
Orders per day
10.6
Required monthly orders divided by 30 days
Revenue per day
$372.17
Required monthly revenue divided by 30 days
Sessions per day
132.9
Required monthly sessions divided by 30 days
Orders per listing
16
Required monthly orders divided by active listings
Sessions per listing
199.4
Required sessions divided by active listings
Inventory needed
$3,828.00
Required orders multiplied by inventory cost per order
Extra inventory needed
$1,908.00
Order gap multiplied by inventory cost per order
Current conversion
6.4%
Current orders divided by current sessions
What this means
To reach $2,000.00 in monthly profit, this estimate needs about 319 orders and 3,988 sessions.
Current estimated net profit is $730.00, leaving a profit gap of $1,270.00.
At the entered inventory cost, the required order volume may require about $3,828.00 in inventory.
Profit goal scenario comparison
| Goal | Orders | Revenue | Sessions | Inventory | Orders/day |
|---|---|---|---|---|---|
| $500.00 | 132 | $4,620.00 | 1,650 | $1,584.00 | 4.4 |
| $1,000.00 | 194 | $6,790.00 | 2,425 | $2,328.00 | 6.5 |
| $2,000.00 | 319 | $11,165.00 | 3,988 | $3,828.00 | 10.6 |
| $3,000.00 | 444 | $15,540.00 | 5,550 | $5,328.00 | 14.8 |
| $5,000.00 | 694 | $24,290.00 | 8,675 | $8,328.00 | 23.1 |
How to use this Amazon Sales Goal Calculator
Set profit goal
Enter the monthly profit target you want the Amazon account to reach.
Add order economics
Enter average sale price, profit per order, conversion rate, and inventory cost.
Add current results
Include current monthly orders, sessions, active listings, PPC, refunds, and fixed costs.
Review gaps
Compare required orders, sessions, inventory, revenue, and current progress.
Sales goal breakdown
Review the main numbers driving your Amazon sales goal.
Target monthly profit
$2,000.00
Used to estimate your required monthly order volume and growth gap.
PPC budget
$300.00
Used to estimate your required monthly order volume and growth gap.
Refund allowance
$100.00
Used to estimate your required monthly order volume and growth gap.
Monthly fixed costs
$150.00
Used to estimate your required monthly order volume and growth gap.
Total overhead
$550.00
Used to estimate your required monthly order volume and growth gap.
Adjusted profit requirement
$2,550.00
Used to estimate your required monthly order volume and growth gap.
Current revenue
$5,600.00
Used to estimate your required monthly order volume and growth gap.
Current gross profit
$1,280.00
Used to estimate your required monthly order volume and growth gap.
Common Amazon sales goal mistakes
- ×Setting revenue goals without checking profit per order.
- ×Ignoring PPC, refunds, fixed costs, product costs, and fulfillment costs.
- ×Assuming more orders automatically means more profit.
- ×Using unrealistic conversion rates when estimating required traffic.
- ×Scaling ads before confirming that inventory and fulfillment can support the goal.
- ×Ignoring cash tied up in inventory when planning a larger monthly target.
Understanding your Amazon sales goal result
Goal Reached: Current estimated net profit meets or exceeds the entered monthly goal.
Close: Current results are near the target, but more orders, better margin, or more traffic may still be needed.
Needs Growth: The account likely needs more sessions, stronger conversion, higher profit per order, or more active listings.
Large Gap: The entered goal may require major improvements in traffic, conversion, inventory, pricing, or profit per order.
What Amazon sellers should include
- ✓Target monthly profit, revenue, or order goal.
- ✓Average sale price and profit per order after Amazon fees and fulfillment costs.
- ✓Expected conversion rate and required sessions.
- ✓PPC budget, refund allowance, fixed costs, and other monthly overhead.
- ✓Current monthly orders, sessions, conversion rate, and net profit.
- ✓Inventory cost, restock timing, fulfillment capacity, and cash flow.
Ways to reach an Amazon sales goal
Increase traffic
Improve search visibility, PPC targeting, external traffic, and listing reach.
Improve conversion
Upgrade photos, title, bullets, reviews, price, offer quality, and buyer trust.
Raise profit per order
Improve sourcing, pricing, fulfillment costs, bundles, and refund prevention.
Protect capacity
Make sure inventory, restock timing, shipping, and customer support can handle the target volume.