Etsy Seller Tool
Etsy Ad ROI Calculator
Estimate whether your Etsy Ads are actually profitable after ad spend, product costs, shipping costs, and Etsy/payment fees.
Ad inputs
Enter the ad spend and revenue from the same reporting period. A full week or month usually gives a better picture than a single day.
Results
Your Etsy ad performance at a glance.
Profit after ads
Profitable$48.00
Profitable
Profit ROI on ad spend
96.00%
Profit after ads divided by ad spend
ROAS
4.00x
Revenue divided by ad spend
Margin after ads
24.00%
Profit after ads divided by ad revenue
Profit before ads
$98.00
Before subtracting advertising
Break-even ad revenue
$102.04
Revenue needed to cover ad spend
Ad spend share of revenue
25.00%
Ad spend divided by revenue
Status
Profitable
Based on profit after ads
What this means
Your Etsy Ads appear profitable with these numbers. Consider monitoring this across several weeks before increasing spend.
Your ad spend is 25.00% of ad-attributed revenue.
Your estimated profit before ads is $98.00, leaving $48.00 after ad spend.
How to use this Etsy Ad ROI Calculator
Use ad spend
Enter the total amount spent on Etsy Ads during the reporting period.
Use revenue from ads
Enter the sales Etsy attributes to your ads for the same reporting period.
Use product & shipping costs
Include cost of goods, packaging, labels, supplies, and shipping you paid.
Use Etsy/payment fees
Include transaction fees, listing fees, payment processing fees, and other selling fees.
Common Etsy ad mistakes
- ×Judging ads by revenue instead of profit after all costs.
- ×Ignoring product costs, shipping supplies, and payment fees.
- ×Increasing ad spend before confirming consistent profitability.
- ×Using too short of a testing window.
- ×Promoting listings with weak photos, pricing, or conversion rates.
Understanding your results
Profitable: Your ads are generating profit after ad spend, costs, and estimated fees.
Break-even: Your ads are close to neutral. Small changes could swing the result.
Losing money: Your ads are not profitable with the current inputs.