Etsy Seller Guide

How to Price Etsy Products

A good Etsy price should cover product costs, shipping costs, packaging, labor, marketplace fees, payment processing fees, and desired profit.

Start with real costs

Include materials, packaging, shipping supplies, labels, software, equipment wear, and the time required to make, package, and ship the item.

Work backward from profit

Instead of copying competitor prices, estimate the price needed to reach your own target profit or margin. The Etsy Pricing Calculator can help with this.