Facebook Marketplace Seller Tools
Facebook Marketplace Listing ROI Calculator
Estimate whether a Facebook Marketplace listing is worth improving, renewing, promoting, discounting, bundling, relisting, or removing based on views, conversion rate, item cost, delivery cost, shipping cost, negotiation discounts, listing investment, and refund risk.
Listing ROI inputs
Enter item economics, listing traffic, conversion rate, promotion spend, listing work, storage cost, and refund risk.
Results
Estimated Facebook Marketplace listing ROI.
Listing ROI
2526.8%
Net listing profit divided by listing investment.
Net listing profit
$429.55
Profit after refund risk, promotion cost, listing work, and storage.
Estimated orders
15
Listing views multiplied by conversion rate.
Monthly revenue
$1,080.00
Estimated orders multiplied by effective sale price.
Effective sale price
$72.00
Sale price after expected negotiation discount.
Gross profit
$31.00
Profit before listing investment and refund impact.
Listing investment
$17.00
Promotion, photo/listing work, and storage cost combined.
Refund loss
$18.45
Estimated profit lost from refunded or problem orders.
Profit per view
$0.72
Net listing profit divided by listing views.
Revenue per view
$1.80
Monthly revenue divided by listing views.
Promotion cost per order
$0.67
Promotion cost divided by estimated orders.
Break-even conversion rate
0.2%
Conversion rate needed to cover listing investment.
Conversion needed for target ROI
0.3%
Estimated conversion rate needed to reach target ROI.
What this means
This listing is estimated to generate 15 orders and $1,080.00 in monthly revenue. After refund risk and listing investment, estimated net listing profit is $429.55.
Strong: This listing appears to produce a strong return compared with its investment.
Conversion scenario comparison
| Conversion | Orders | Revenue | Profit | ROI | Status |
|---|---|---|---|---|---|
| 1.0% | 6 | $432.00 | $161.62 | 950.7% | Strong |
| 1.5% | 9 | $648.00 | $250.93 | 1476.1% | Strong |
| 2.0% | 12 | $864.00 | $340.24 | 2001.4% | Strong |
| 2.5% | 15 | $1,080.00 | $429.55 | 2526.8% | Strong |
| 3.0% | 18 | $1,296.00 | $518.86 | 3052.1% | Strong |
| 4.0% | 24 | $1,728.00 | $697.48 | 4102.8% | Strong |
| 5.0% | 30 | $2,160.00 | $876.10 | 5153.5% | Strong |
How to use this Facebook Marketplace Listing ROI Calculator
Enter product costs
Add sale price, item cost, packaging, delivery, shipping, and platform fee.
Add listing traffic
Enter monthly listing views and expected conversion rate.
Include investment
Add promotion cost, photo/listing work, storage cost, and refund risk.
Review ROI
Check whether the listing is worth improving, promoting, relisting, or retiring.
Facebook Marketplace listing ROI breakdown
Review the numbers behind this listing ROI estimate.
Sale price
Included in the listing ROI estimate.
$80.00
Effective sale price
Included in the listing ROI estimate.
$72.00
Order cost
Included in the listing ROI estimate.
$41.00
Gross profit
Included in the listing ROI estimate.
$31.00
Monthly listing views
Included in the listing ROI estimate.
600
Estimated orders
Included in the listing ROI estimate.
15
Listing investment
Included in the listing ROI estimate.
$17.00
Net listing profit
Included in the listing ROI estimate.
$429.55
Common Facebook Marketplace listing ROI mistakes
Judging a listing by views or messages instead of actual profit.
Promoting listings before checking profit after delivery, shipping, and offers.
Ignoring time spent cleaning, photographing, measuring, writing, messaging, and relisting.
Keeping stale listings active without improving price, photos, title, or description.
Restocking similar items before confirming the listing produces enough return.
Using broad store-wide averages instead of product-level listing ROI.
Ways to improve Facebook Marketplace listing ROI
Improve conversion
Upgrade photos, title, description, measurements, price clarity, and pickup details.
Lower promotion cost
Use promotion carefully and stop spending when it does not improve profit.
Raise order value
Bundle related items or improve presentation to support stronger prices.
Cut weak listings
Relist, bundle, donate, or retire items that cannot produce enough return.