Mercari Seller Tools
Mercari Listing ROI Calculator
Estimate whether a Mercari listing is worth improving, promoting, discounting, relisting, bundling, or retiring based on views, conversion rate, costs, refund risk, and listing investment.
Listing ROI inputs
Enter item economics, listing traffic, conversion rate, promotion spend, listing work, storage cost, refund rate, and target ROI.
Results
Estimated Mercari listing ROI.
Listing ROI
1185.6%
Net listing profit divided by listing investment.
Net listing profit
$260.84
Profit after refunds, promotion, listing work, and storage.
Estimated orders
24
Listing views multiplied by conversion rate.
Monthly revenue
$840.00
Estimated orders multiplied by sale price.
Listing investment
$22.00
Promotion, photo/listing work, and storage cost combined.
Gross profit
$299.64
Profit before listing investment and refund impact.
Refund loss
$16.80
Estimated profit loss from refunded orders.
Profit per view
$0.33
Net listing profit divided by listing views.
Revenue per view
$1.05
Revenue divided by listing views.
Promotion cost per order
$0.63
Promotion cost divided by estimated orders.
Break-even conversion rate
0.4%
Conversion rate needed to cover listing investment.
Conversion needed for target ROI
0.7%
Estimated conversion rate needed to reach target ROI.
What this means
This listing is estimated to generate 24 orders and $840.00 in monthly revenue. After refund risk and listing investment, estimated net listing profit is $260.84, giving an estimated ROI of 1185.6%.
Healthy: This listing appears to produce a strong return compared with its investment.
Conversion scenario comparison
| Conversion | Orders | Revenue | Profit | Status |
|---|---|---|---|---|
| 1.0% | 8 | $280.00 | $72.28 | Healthy |
| 1.5% | 12 | $420.00 | $119.42 | Healthy |
| 2.0% | 16 | $560.00 | $166.56 | Healthy |
| 3.0% | 24 | $840.00 | $260.84 | Healthy |
| 4.0% | 32 | $1,120.00 | $355.12 | Healthy |
| 5.0% | 40 | $1,400.00 | $449.40 | Healthy |
| 6.0% | 48 | $1,680.00 | $543.68 | Healthy |
How to use this Mercari Listing ROI Calculator
Enter product costs
Add sale price, item cost, shipping, packaging, and fee assumptions.
Add listing traffic
Enter monthly listing views and expected conversion rate.
Include investment
Add promotion cost, photo/listing cost, storage cost, and refund risk.
Review ROI
Check whether the listing is worth improving, promoting, relisting, or retiring.
Mercari listing ROI breakdown
Review the numbers behind this product page ROI estimate.
Sale price
Included in the listing ROI estimate.
$35.00
Order cost
Included in the listing ROI estimate.
$22.52
Profit before listing costs
Included in the listing ROI estimate.
$12.49
Monthly listing views
Included in the listing ROI estimate.
800
Estimated orders
Included in the listing ROI estimate.
24
Listing investment
Included in the listing ROI estimate.
$22.00
Refund loss
Included in the listing ROI estimate.
$16.80
Net listing profit
Included in the listing ROI estimate.
$260.84
Common Mercari listing ROI mistakes
Judging a listing by views or likes instead of profit.
Promoting listings before checking profit after item cost, fees, and shipping.
Ignoring refund losses when deciding whether an item is profitable.
Keeping stale listings active without improving photos, title, description, or price.
Accepting low offers without checking remaining listing ROI.
Sourcing similar items before checking whether the first listing performed well.
Ways to improve Mercari listing ROI
Improve conversion
Upgrade photos, titles, descriptions, measurements, and condition details.
Lower promotion cost
Use promotions carefully and stop discounts that do not improve profit.
Raise sale value
Bundle items, improve presentation, or price with stronger offer room.
Cut weak listings
Relist, bundle, donate, or retire items that cannot produce enough return.