Shopify Seller Tools
Shopify Pricing Calculator
Find a profitable Shopify selling price based on product cost, shipping, packaging, payment fees, ads, app costs, returns, target profit, and target margin.
Pricing inputs
Enter product costs, fulfillment costs, payment processing, ad cost, app cost, return allowance, and pricing targets to estimate a recommended Shopify price.
Product and fulfillment costs
Fee and operating assumptions
Pricing targets
Results
Recommended Shopify pricing thresholds.
Recommended price
$45.37
Highest required price from target profit, target margin, and break-even
Estimated profit
$15.11
Profit after product cost, fulfillment, fees, ads, apps, and returns
Estimated margin
30.0%
Profit divided by total revenue
ROI on product cost
84.0%
Profit divided by product cost
Break-even price
$29.81
Minimum product price before profit starts
Target profit price
$45.26
Price needed to reach target dollar profit
Target margin price
$45.37
Price needed to reach target margin percentage
Payment fee at price
$1.76
Estimated payment processing fee at recommended price
Total revenue
$50.37
Recommended product price plus customer shipping charge
Total costs at price
$35.26
All entered costs plus estimated payment fee
Shipping gap
-$3.50
Customer shipping charge minus shipping and packaging
Base seller costs
$33.50
Product, shipping, packaging, ads, apps, and returns
What this means
The recommended Shopify price appears workable based on your costs, fees, and pricing targets.
Recommended pricing is $45.37, producing estimated profit of $15.11 at 30.0% margin.
Estimated payment fees at this price are $1.76, and total costs are $35.26.
Use this as a pricing estimate, then compare against your market, conversion rate, offer strength, and customer willingness to pay.
Pricing scenario comparison
| Scenario | Price | Profit | Margin | Payment fee | Status |
|---|---|---|---|---|---|
| Break-even | $29.81 | -$0.00 | -0.0% | $1.31 | Break-even |
| Target profit | $45.26 | $15.00 | 29.8% | $1.76 | Healthy |
| Target margin | $45.37 | $15.11 | 30.0% | $1.76 | Healthy |
| Recommended | $45.37 | $15.11 | 30.0% | $1.76 | Healthy |
How to use this Shopify Pricing Calculator
Enter product costs
Add product cost, shipping cost, packaging, and any customer-paid shipping.
Add operating costs
Include payment fees, ads, app cost, and return allowance.
Set price targets
Choose your target dollar profit and target margin percentage.
Compare scenarios
Review break-even, target profit, target margin, and recommended price scenarios.
Common Shopify pricing mistakes
- ×Pricing from product cost alone without including payment fees and shipping.
- ×Ignoring ad cost per order when setting target margin.
- ×Forgetting app costs, packaging, returns, chargebacks, and fulfillment costs.
- ×Treating customer shipping charges as profit before subtracting actual shipping.
- ×Choosing a target margin that is too high for the fee and cost structure.
Understanding your pricing results
Strong: Recommended pricing leaves a strong estimated margin after entered costs.
Healthy: The recommended price appears workable under the current assumptions.
Thin Margin: The price may work, but ads, returns, discounts, or shipping changes could reduce profit quickly.
Check Inputs: The target margin may be too high relative to payment fees and cost assumptions.
Ways to improve Shopify pricing
Lower landed cost
Reduce product cost, fulfillment costs, packaging, or supplier costs.
Raise order value
Use bundles, upsells, cross-sells, and free-shipping thresholds to improve margin.
Control ad cost
Avoid setting prices that only work if customer acquisition cost stays low.
Build buffer
Leave room for discounts, returns, chargebacks, payment fees, and app costs.