Amazon Seller Tools
Amazon Pricing Calculator
Find a profitable Amazon selling price based on product cost, referral fees, FBA costs, inbound shipping, storage, PPC assumptions, target profit, and target margin.
Pricing inputs
Enter product costs, Amazon fee assumptions, risk costs, and pricing targets to estimate a recommended Amazon selling price.
Product costs
Amazon fee assumptions
Risk and pricing targets
Results
Recommended Amazon pricing thresholds.
Recommended price
$36.08
Highest required price from target profit, margin, and break-even
Estimated profit
$9.02
Profit after costs, Amazon fees, PPC, and returns
Estimated margin
25.0%
Profit divided by recommended price
ROI on product cost
90.2%
Profit divided by product cost
Break-even price
$25.47
Minimum sale price before profit starts
Target profit price
$34.88
Price needed to reach target dollar profit
Target margin price
$36.08
Price needed to reach target margin percentage
Total Amazon fees
$11.06
Referral fee plus FBA and storage costs
Referral fee
$5.41
Estimated referral fee at recommended price
Total fixed costs
$21.65
Product, FBA, storage, inbound, prep, PPC, and returns
What this means
This pricing recommendation produces a strong projected Amazon margin.
Recommended pricing is $36.08, producing estimated profit of $9.02 at 25.0% margin.
At this price, estimated Amazon fees are $11.06, including a referral fee of $5.41.
This price may leave enough room for PPC, returns, coupons, storage, and competition if the market can support it.
Pricing scenario comparison
| Scenario | Price | Profit | Margin | Status |
|---|---|---|---|---|
| Break-even | $25.47 | $0.00 | 0.0% | Break-even |
| Target profit | $34.88 | $8.00 | 22.9% | Healthy |
| Target margin | $36.08 | $9.02 | 25.0% | Strong |
| Recommended | $36.08 | $9.02 | 25.0% | Strong |
How to use this Amazon Pricing Calculator
Enter product costs
Add product cost, inbound shipping, prep, packaging, PPC, and returns allowance.
Add Amazon fees
Include referral fee rate, FBA fulfillment fee, and storage cost.
Set targets
Choose your target dollar profit and target margin percentage.
Compare prices
Review break-even, target profit, target margin, and recommended price scenarios.
Common Amazon pricing mistakes
- ×Pricing from product cost alone without including Amazon fees.
- ×Ignoring PPC cost per sale when setting target margin.
- ×Forgetting inbound shipping, prep, storage, returns, and packaging costs.
- ×Using a target margin that is mathematically impossible with the referral fee rate.
- ×Choosing a price without checking competing offers and expected conversion.
Understanding your pricing results
Strong: Recommended pricing leaves a strong estimated margin after costs and Amazon fees.
Healthy: The recommended price appears workable under the current assumptions.
Thin Margin: The price may work, but PPC, returns, coupons, or competition could reduce profit quickly.
Check Inputs: The target margin may be too high relative to referral fee and cost assumptions.
Ways to improve Amazon pricing
Lower landed cost
Reduce product cost, inbound shipping, prep, or packaging costs before scaling.
Reduce FBA drag
Review size tier, fulfillment fee, storage exposure, and placement cost assumptions.
Control PPC
Avoid setting prices that only work if ad cost per sale stays unrealistically low.
Build buffer
Leave room for coupons, returns, price competition, fee changes, and stock risk.